COI LERAY RELEASES THE HIGHLY ANTICIPATED MUSIC VIDEO FOR “PLAYERS (DJ SMALLZ 732 JERSEY CLUB REMIX)
COI LERAY RELEASES THE HIGHLY ANTICIPATED MUSIC VIDEO FOR “PLAYERS (DJ SMALLZ 732 JERSEY CLUB REMIX)”
“The track has a playful swagger, and a relatively straightforward, if potent, message: “Girls is players, too.” – New York Times
“Coi's new song is for the ladies as she affirms that women can have the lifestyle of their dreams without the help of a man.” – E! Online
“On her latest single, “Players,” Leray takes control of the game, and embraces her inner player.” – Uproxx
“When you have as much confidence as Coi Leray possesses on “Players,” you can’t help but latch on to every bar.” – Consequence
NEW YORK, NY (January 17, 2022) – Building on the unstoppable momentum of her hit song “Players,” today multi-platinum superstar Coi Leray releases the music video for “Players (DJ Smallz 732 Jersey Club Remix)” via Uptown Records/Republic Records. Watch it —HERE.
In the music video directed by Nimi Hendrix, Coi Leray takes over her home state of New Jersey as natives pour into the streets with uncontainable energy. In every direction people are doing the viral dance challenges to the song as they are elated to be a part of the movement ignited by “Players.” Coi Leray remains front and center as she shares the spotlight with the remix creator DJ Smallz 732.
Catching ablaze like a wildfire “Players” by Coi Leray has gained 39 million streams thanks to remixes and incessant engagement across social media. Adding gasoline to the flame, Coi has made it a point to add the remixes to all DSP’s including “Players (DJ Smallz 732 Jersey Club Remix)” and most recently “Players (DJ Saige Remix).”
NYC’s DJ Saige put a mash-up together using Serato DJ 3.0, powered by Serato Stems, which allowed her to isolate Coi’s vocals and easily lay them atop the “Put Your Hands Where My Eyes Can See'' instrumental made famous by Busta Rhymes. Since its release, the “Players (DJ Saige Remix)” has earned 400k video creates and 800 million views on TikTok.
As an early adopter of teasing music via TikTok, Coi Leray has been praised for her mastery of the platform. With her new song “Players,” she shared a preview on TikTok, and it instantly attracted over 5 million views. Once the audio was officially released it blasted off like a rocket with over 3 million cumulative streams in two weeks and popular remixes. Most notably DJ Smallz 732 created a Jersey Club Remix that received over 4.3 billion views and nearly 1.6 million video creates on TikTok.
The original song features a sample of “The Message” by Grandmaster Flash & Furious Five. Coi Leray rips through one bold and braggadocious bar after another, exuding confidence and charisma. It pops off with the instantly unshakable hook as she proves, “‘Cause girls is players too.” Upon release, it received critical acclaim from The New York Times, Rolling Stone, E! News, Essence, XXL and more. It simultaneously jumped to the top of numerous popular playlists on streaming platforms including #OnRepeat on Apple Music and Feelin Myself on Spotify. Additionally “Players” has entered the charts. On Apple Music it's dominating at #1 in New York City, Top 20 United States, and Top 200 Global Songs. While on Shazam it’s also having success as #1 on the New York City Top 50 and entered at #46 on the Top 200 Songs chart.
“Players” lands in the wake of “Fly Sh!t,” which has already raked in over 8 million cumulative streams. Right out of the gate, Our Generation Music noted, “At this point, it feels like every track Leray previews seems to immediately blow up across social media. If she keeps pumping out addictive tracks like ‘Fly Sh!t,’ her fan base is bound to grow as she does as an artist.” Meanwhile, Rap Radar summed the track up best, “It’s going down.”
Everything just paves the way for more music from Coi Leray soon.
Adding model to her resume, Coi Leray has stepped into the forefront as an editorial powerhouse. i-D Magazine put their lens on the photogenic star for the The Royalty Issue of the Winter Magazine and stated, “she’s ready to make an indelible mark on the culture and become a household name.” Elsewhere V Magazine included her in their Winter issue in an interview with the legendary Angie Martinez titled, “Caught up in the rapture of Coi Leray.”
This year, Coi has come into her own as one of the most exciting live performers of her era. She recently ignited the stages at Houston Pride, WOO HAH! X Rolling Loud, Longitude Festival, and Rolling Loud Portugal, to name a few. She was recently announced on the lineup for Rolling Loud California taking over Inglewood in March 2023.
Coi Leray recently released her highly anticipated debut album, TRENDSETTER which received critical acclaim. Listen to TRENDSETTER—HERE.
“No More Parties” RIAA 2X platinum-certified
“Big PURR(Prrdd)” ft. Pooh Shiesty RIAA gold-certified
“TWINNEM” 6+ million video creates + 19 billion views + 100 million global streams.
“Blick Blick” with Nicki Minaj peaked #1 on Apple iTunes in 16 countries
“Blick Blick” with Nicki Minaj debuted #1 on Billboard’s Digital Song Sales Chart
“Blick Blick” with Nicki Minaj debuted on Top 10 TikTok US Top Tracks chart
“Blick Blick” with Nicki Minaj is Coi’s second Billboard Hot 100 Top 40 Hit and Highest Debuting Career Single
TRENDSETTER is the biggest first week for a debut album by a female Hip-Hop artist in the U.S. this year
Approaching 3 BILLION global streams and counting
2021 Late-night television debut on NBC’s The Tonight Show Starring Jimmy Fallon
Nominated for “Favorite Female Hip-Hop Artist” 2021 American Music Awards
Nominated for “Best Female Hip-Hop Artist” & “Best New Artist” 2021 BET Awards
Nominated for “Female Rapper of the Year” & “Best New Artist of the Year” 2022 XXL Awards
Nominated for “Best New Hip-Hop Artist of the Year” & “TikTok Bop of the Year”2022 iHeartRadio Music Awards
Rolling Stone’s “Breakthrough 25,” Billboard’s “Emerging Artists,” iHeartRadio’s “On The Verge,” and YouTube’s “Artist On The Rise”
Completed the sold-out "Back Outside Tour" with Lil Baby and Lil Durk